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Hydrogen peroxide is something that you should always keep in your house. It is extremely useful and can be a complete lifesaver from time to time. Hydrogen peroxide , chemical compound H2O2 , is the only germicidal agent composed of only water and oxygen. It kills disease organisms by oxidation and can eliminate some of the most detrimental germs. It is one of the best cleaning agents to use, and it can also be used for wounds. Applying a little hydrogen peroxide over a wound will kill all the bacteria and pathogens that pose risk for infection. Hydrogen peroxide kills microorganisms by oxidizing them – much like a burning process. It reacts with organic material and breaks down into oxygen and water. That means that it is nontoxic for humans. It can be used to clean cuts and infections, rejuvenating bath water , killing fungi, and more. Here’s the complete list of 65 reasons you should always have hydrogen peroxide in your house: 1. Disinfect Small Wounds Hydrogen peroxide is...

Excerpt from 'How Clean is Your House' By Kim Woodburn and Aggie MacKenzie Getting started Kim and Aggie's essential cleaning kit A glance at the shelves of cleaning materials in any large store will tell you that there is a breathtaking array of cleaning creams, powders, polishes, liquids, cloths, mops and tablets available. Of course you don't need them all! Some are time-saving, but buying so many products is hardly economical—we'll show you other cleaning methods that avoid buying a special product that does only one job. However, every home should have a basic cleaning kit . All the homes we visited contained cleaning materials —they just weren't being used. Their purchase was a sign of the best intentions, but then they had been buried at the back of a cupboard—often covered in grease or dust! Name a product and you can be sure that we have tried it. Here is a list of the supplies we never ...

by Kevin Namaky How do they do it? Those big brands that dominate across multiple aisles . It’s hard enough to win in a single category, let alone enter adjacent categories and have success there, too. Many brands attempt to enter new segments or categories and flop. So what makes a success story a success? One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies , and a downloadable eBook pdf . What is Competitive Frame of Reference in Marketing? In the simplest terms, the frame of reference defines the market in which you compete. It’s part of brand positioning and is one of the most important strategic choices a business can make. Here are a few questions you can ask yourself to help come up with your frame of reference: Who/what do you sit next to on shelf? What’s the mental set of products/services that yo...