Build Bath & Shower

I’m the type of person who lives for bubble baths. Many beauty lovers say that on a bad day there’s always lipstick (which I agree with) but for me there’s nothing that helps me relax and unwind like a good bubble bath to melt away stress. Philosophy makes some of my favorite shower gels – many of them are multi-tasking products that you can use for the hair, body wash and bubble bath (and they actually work for both hair and body). My go-to for years has been the Amazing Grace Shower Gel and I’ ve lost count of how many bottles I’ve used up. QVC has a lot of value sets and I’m excited to team up with them to share Today’s Special Value in the Classic Collection which has four super- sized 32 fl oz shower gels in Lemon Custard, Orange Pineapple Smoothie , Fresh Cream and Cinnamon Buns. The set is offered at a value price of $79.96 for today only and QVC is also giving away one set via The Beauty Look Book. When I first opened the box – I intended on splitting this up into gifts...

by Kevin Namaky How do they do it? Those big brands that dominate across multiple aisles . It’s hard enough to win in a single category, let alone enter adjacent categories and have success there, too. Many brands attempt to enter new segments or categories and flop. So what makes a success story a success? One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies , and a downloadable eBook pdf . What is Competitive Frame of Reference in Marketing? In the simplest terms, the frame of reference defines the market in which you compete. It’s part of brand positioning and is one of the most important strategic choices a business can make. Here are a few questions you can ask yourself to help come up with your frame of reference: Who/what do you sit next to on shelf? What’s the mental set of products/services that yo...