Build Bath & Shower

You might have seen bottles of shampoo and conditioner labelled as sulphate- and paraben-free, but what does this actually mean when it comes to what we put on our hair?  What are sulphates?  Most of us will have shower gels, soaps, shampoos and cleaning products in our bathroom and kitchen cupboards that contain synthetic detergents. The likes of sodium lauryl sulphate (SLS), sodium laureth sulphate (SLES), ammonium lareth sulphate and myreth sulphate. These are synthetic, inexpensive detergents that are very effective at removing dirt and also help provide that soapy lather we’ve come to expect when we wash our hair.  In some cases, they can dry out hair, irritate sensitive skin and make eczema worse , so some brands choose to use gentler alternatives .  Typically, sulphate-free products might not lather as much as others containing synthetic foaming agents , so those with finer locks may find they need to give hair two washes.  What are parabens?  Parabens are preservatives used...

by Kevin Namaky How do they do it? Those big brands that dominate across multiple aisles . It’s hard enough to win in a single category, let alone enter adjacent categories and have success there, too. Many brands attempt to enter new segments or categories and flop. So what makes a success story a success? One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies , and a downloadable eBook pdf . What is Competitive Frame of Reference in Marketing? In the simplest terms, the frame of reference defines the market in which you compete. It’s part of brand positioning and is one of the most important strategic choices a business can make. Here are a few questions you can ask yourself to help come up with your frame of reference: Who/what do you sit next to on shelf? What’s the mental set of products/services that yo...

Today I’m excited to share three natural shower products that you can make at home! We are teaming up with SheaMoisture, and their new Beauty Hack line that’s available at Ulta to make these three simple recipes. We’re going to learn to make a sugar scrub, a body wash and a body oil—all from awesome, natural ingredients ! I have a huge stash of various oils and ingredients in my office that I use for DIYs, but it took a LOT of time, research and a decent amount of money to collect all these supplies. When I heard about the Beauty Hack line , I loved it instantly because it takes a lot of the guesswork out of creating your own natural beauty products . There are recipes available on their site, and SheaMoisture uses certified organic and fair trade ingredients . You can use this collection, along with ingredients from your kitchen to create your own DIY natural skincare and hair care products ! Matcha Sugar Scrub , makes enough for one use (my photos show a double recipe) 6 tablespoo...

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