Tapping into the market
Chris Tranter of Bristan explains how focusing on homeowners’ needs when it comes to bathroom products can help towards a house purchase. A new home isn’t just a financial investment for consumers – it can be a huge emotional attachment too. Homes are a place to build a life and express an individual sense of style. With prospective homeowners believing that it takes eight years to save enough money for a deposit, the decision to buy is rarely taken lightly, and many buyers won’t settle for anything less than their perfect home. When it comes to a successful build, it’s often the subtler details which make all the difference. With this in mind, it’s important to carefully consider the overall design concept, whether it’s a starter home, city-centre apartment or a large family household . A recent survey by GoCompare found that 25 per cent of homebuyers are put off buying if the house has an outdated kitchen or bathroom. In light of this, it’s crucial that a housebuilder’s choice of t...