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When making choices to support a healthier lifestyle, many individuals overlook the safety of their beauty and/or personal care products . But they shouldn’t: Not only is skin your largest organ, but what is applied to the skin is absorbed by the body (if you’re suspect, just think about the efficacy of transdermal birth control or nicotine patches). As a professional with 15 years of experience as a makeup artist and 10 years of experience in naturals specifically, I have developed an expertise in which products, ingredients, and methods are best. So if you’re taking the time—and spending the money—to buy healthier, organic food, it’s about time you understand what you’re putting on your skin. An introduction to clean and natural beauty. In order to understand the context, here’s some clean beauty 101 : The personal care industry (meaning things like lipstick, shampoo, lotion, deodorant, toothpaste) is completely unregulated in the United States. In layman’s terms, this means ther...

by Kevin Namaky How do they do it? Those big brands that dominate across multiple aisles . It’s hard enough to win in a single category, let alone enter adjacent categories and have success there, too. Many brands attempt to enter new segments or categories and flop. So what makes a success story a success? One thing that all great expansion case studies have in common is that the brand defined their frame of reference to their own advantage. You can do this for your brand, too. Read on for an explanation, three notable case studies , and a downloadable eBook pdf . What is Competitive Frame of Reference in Marketing? In the simplest terms, the frame of reference defines the market in which you compete. It’s part of brand positioning and is one of the most important strategic choices a business can make. Here are a few questions you can ask yourself to help come up with your frame of reference: Who/what do you sit next to on shelf? What’s the mental set of products/services that yo...