Build Bath & Shower

NEW YORK--( BUSINESS WIRE )--Reportlinker.com announces that a new market research report related to the Skin care industry is available in its catalogue. Soap, Bath and Shower Products - UK - November 2008 http://www.reportlinker.com/p0100057/Soap-Bath-and-Shower-Products---UK---November-2008.html About this report Value sales growth within the soap bath and shower market is driven by the modern bathing formats , such as liquid soaps, and shower products. Growing awareness of the rising cost of water, coupled with the perception that baths are for relaxing and unwinding, is driving popularity of showers. Since the report was last covered in 2006, the market has grown by £27 million. However the £ 39 million growth experienced by shower products and liquid soaps has been negated by declining value sales of bath additives and bar soaps. Key report themes : Traditional bathing products are out of step with today’s demanding lifestyles. Indulgence positioning is holding back grow...

This is not a completely negative thing , as consumers are also making the choice to use less water, but the sector is being hit by the desire to save money. According to a new Mintel report, the soap, bath and shower category has experienced declining sales over the past two years, falling from £660 million (€911m) in 2012 to an estimated £638 million (€881m) in 2014. The market researcher says this is down to consumers seeking more economical routines and saving money; and in some cases, as these routines may be greener, they also appeal. “Consumers have started to realise that being environmentally friendly can translate to money-saving and are making greener choices to benefit their own pockets,” says Charlotte Libby, Senior Beauty Analyst at Mintel. “ Changing consumer perceptions of taking a bath as being more costly or time-consuming than showering is essential to restore sales growth to the bath products segment .” Changing habits Mintel data shows that whilst one in five...